About the job

Job Summary:

The Media, Insights, & Analytics team at Pacific Communications is seeking a Data Analyst to support media planners, social media managers, account managers, and brand managers. The ideal candidate will develop insights, create reports, and establish measurement frameworks that align with client goals.

Key Responsibilities:

Partner with media and social teams to create a measurement framework based on client objectives.

Establish KPIs and evaluate benchmarks to assess campaign performance.

Generate monthly campaign performance reports for internal stakeholders.

Extract and organise data from various sources, including media, social, paid search, and websites.

Create compelling data visualisations for reports.

Analyse data to develop actionable insights and recommendations.

Understand the media tagging and QA process to ensure proper media tracking and ad serving.

QA all click-through and conversions.

Collaborate with the media team to create CID/UTM for tracking activities.

Required Platform Experience:

Advanced proficiency in Excel and PowerPoint.

Experience with Adobe Analytics and/or Google Analytics.

Familiarity with DCM/Campaign Manager 360.

Knowledge of Looker Studio or other data visualization tools.

Preferred Platform Experience:

Power BI & SEM Rush.

Social Media Campaign Management Tools (Meta and LinkedIn).

Qualifications:

3+ years of relevant experience in analytics, preferably within a media agency environment.

Strong understanding of data sets and how they interconnect.

About:

US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit www.ustechsolutions.com.

US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.